Introducing The Toy Foundation and The El Segundo Fire Department, our Official Charities for 2024

10% of every Enhanced Listing package goes straight to The Toy Foundation

As the philanthropic arm of The Toy Association™, The Toy Foundation™ is the uniting force for the collective philanthropy of our industry for the benefit of all children in need. Together, we have delivered the joy of play to 33 million children worldwide.

Spark of Love Toy Drive

El Segundo Firefighters will collect new, unwrapped toys at the conclusion of the Previews for children and teens in El Segundo and throughout the South Bay. For more than 30 years, the Spark of Love Toy Drive has successfully collected and distributed more than nine million toys. With the love and support of donors from the Previews and sponsors, kids across Southern California receive a new toy each holiday season.